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Entrepreneurship MBA Curriculum

All Oxford at Brenau Entrepreneurship MBA programs include membership in The Oxford Center for Entrepreneurs. Completion of the program requires 45 credit hours, including 6 hours of foundation classes (2 courses), 24 hours (8 courses) in the MBA core curriculum, and 15 hours (5 courses) in the entrepreneurship concentration, as outlined below.
 

Foundation


To ensure a solid business foundation, students are required to complete the following courses (totaling 6 credit hours) before starting other MBA coursework. Students with strong business backgrounds may be able to waive some of these requirements.

  • MBA Foundations
  • Introduction to Business Communications

 

Core Curriculum


The core curriculum is taught with chartered on-line (professor guided) courses. There are 8 courses in the MBA core curriculum (24 hours):

  • Cross-Cultural Business Challenges
  • Integrated Business Operations
  • Budgeting for Managers
  • Global Economics
  • Management & Organizational Behavior
  • Financial Management
  • Marketing Management
  • Strategic Management & Policy

 

Entrepreneurship Concentration


Concentration courses are taught online. Students take five courses to complete the concentration (15 hours):

  • Entrepreneurship

This course is designed for students interested in developing their own business. From the development of a business idea to writing an effective business plan to communicating in a compelling manor, the students will learn the process of moving their ideas forward to the point of execution. In addition to the processes involved, students will also learn about the psyche of an entrepreneur – including the type of personal characteristics that are necessary to be successful.

  • Entrepreneurial Finance

This course focuses on the natural cycle of fundraising for a new business. The course covers internal financial management including risk management, bootstrapping, angel and venture capital as well as the final exit strategy for the entrepreneur, which includes the IPO process.

  • Channel Development and Key Account Management

A study of the core business processes involved in management of a sales force in a business-to-business environment. Emphasis is placed on the process of buying and selling, the links between sales and customer relationship management (CRM), developing and maintaining long-term relationships with profitable customers, forecasting and setting quotas, and the implementation and control of sales programs. Leadership, innovation, and technology are important overarching topics in this course.

  • Product Development and innovation

A study of changing market demands, innovation, and new product development from the perspective of marketing management in a business organization. Emphasis is placed on innovation, opportunity identification and selection, new product ideation and concept evaluation, management of the new product process, new product design and development, and strategic launch planning.

  • Advanced Entrepreneurship

This course focuses on second stage ventures. The course will provide material and education that provides a foundation for entrepreneurial success. Once the first stage of business development is taught, an introduction to the challenges Entrepreneurs face when taking their business from viability to sustained market success is added. In addition to the development of critical success factors for high growth enterprises, special emphasis is given to the world of entrepreneurial leadership on the development and management of human capital, the intersection of work and lifestyle, and the dominant forces that uniquely come to bear on second-stage entrepreneurial enterprises.


  • “Go Global” international Experience (Any level)

The “Go Global” experience takes you abroad to see how international entrepreneurs are competing in the global market. Meet with fast-growth entrepreneurs as well as other business leaders and even government officials to understand what it takes to succeed in any environment. The trip will last from 7-20 days depending on location and other variables. This course is highly recommended but optional. It counts for three course credits and can replace one concentration course.

 

  • CEO Apprenticeship (CEO Apprenticeship MBA program students only)

Students enrolled in the CEO Apprenticeship program will take an entrepreneurial assessment to determine their skill-set in a fast-paced work culture. Students will be required to complete a business residency as a CEO Apprentice with a fast-growth entrepreneur or CEO. The CEO Apprentice program is a three month assignment. CEO’s understand that they will invest personal time in developing apprentices. This is not an intern program but “side-by-side” training with a CEO entrepreneur and company leadership. See the CEO Apprenticeship guidelines for more details. Apprenticeships count for three course credits and can replace one concentration course.

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